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How Your Delivery Can Come Through Truly Authentic?

In this Growth Engine Daily, want to talk about authenticity.

What does that really mean?

How can you put that into practice to make sure that your delivery is coming through truly authentic?

We hear it all the time, be authentic, be authentic, be authentic.

It’s online, it’s on social media.

Rarely do we actually see somebody telling you what that means or how to be that?

Now, you might be sat there saying, “Well I can be myself.”

Of course, you can.

That’s not in doubt or dispute.

Being yourself, is it the full picture?

Check Out Our Podcast With Leonard Kim

I want to give credit here to Leonard Kim.

Leonard Kim is a social media influencer based out of L.A.

I recently interviewed him on The Open Mike podcast.

If you head over to The Open Mike podcast blog, it’s episode 32, really, highly encourage you to take a listen to this.

I’m just taking an excerpt out of what Leonard taught me on that podcast to share with you in short form today.

He talks about being authentic, about having five levels of exposure.

Number one is just really you being about your daily life.

Like here, I’m driving into our office in Leeds today and I’m just talking to you about something there.

That’s just me speaking.

It’s unedited. It is what it is.

You push a story out, as long as it’s helpful and not self-promoting.

Then, all the way at the other end of the scale at number five is what you’re going to keep behind closed doors.

I mean the absolute deathly secrets that you, your family, your business colleagues, it’s just not for the public domain.

Scaled in-between that is two, three and four.

Number two, for example, you might want to say,

“Right. All the good that I’m doing out there,” your charity work, you’re helping clients, you’re helping your staff develop, put some content out around that.

Number three could be the things that are not doing so well.

Leonard shared a couple of ideas about how his backstory was how he lost it all and he had to sleep in his car and take a microwave out and plug it in and cook his food and things like that.

Then, he eventually moved back in with his gran who got him started again.

Then, so that’s just the bad things you might be a little bit embarrassed about, but it shows you’re not this sort of Adonis-style person who is a Greek god and everything’s perfect.

People see through that, so you need to show some of the bad.

Number four, that can be pretty critical.

Leonard shares again when his wife stopped working and then a couple of contracts were coming to an end and, suddenly, he’s $10,000 – $12,000 a month down.

He went out there and said, “Hey, look. I’m really struggling.

I might be this influencer, I’ve got 630,000 followers and I’m a TEDx talker, I’m in Forbes, Inc. 500 and featured in Entrepreneur magazine but, hey, I’m down on my luck.” Then, within a matter of days, people approached him saying, “Yeah. I’ve got this project.”

Somebody offered him a CMO role.

That’s just out of him really coming and saying, “Hey, look. I’m on my backside here.

Can you help me?”

The 5 Levels

Think about authenticity, think about what you do in five levels.

  1. Your daily grind or your daily hustle.
  2. What’s happening good out there, what you doing good.
  3. What’s maybe not so good and you want to share and just show that, not a dark side, but just show that the sun doesn’t always shine.
  4. Disasters in the world. Sometimes it happens. It doesn’t just have to be work, it could be something in your family life. If you feel comfortable sharing it, people get to see the real you.
  5. Keep those behind closed doors because that’s nobody’s business but yours.

If you want to drop us a message below, let us know how you see authenticity.

Be honest with yourself.

This community is not about saying, “Yeah, I’m awesome. I’m great,” and things like this.

This community is about honesty and being authentic.

We love to know where you are authenticity-wise, we would love to know how this post has helped you.

If you want to leave me a comment on the Open Mike episode 32 as well, let me know what you think to Leonard, that would be awesome.

Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.