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Product & Business Mapping

Introduction

Today I want to challenge you to think about do you have your core product in business mapped out.

Simply on one page.

If a customer said, “I’d like to buy product x or service y.”

Could you physically map it out, show them exactly what it is that they are buying, what stages they go through, and what benefit it provides them at each stage.

Now you may be a business that is just a one visit, couple of hour sessions that delivers it all.

That’s fine.

Your Product

You may be in a business that it takes days, weeks, or even months for your process and your product or service to be fully delivered.

Now the reason why this is important and what I want to share with you today is customers of far less knowledge of your product than you are.

Now obviously they need to appreciate that, but to many businesses take for granted that I’ll programme this or I’ll package x or I’ll service y.

They expect their customers to know exactly what that is.

After all it is your product, it’s your service, and they’re interested in how it helps them and how it solves the problem or helps them meet the dreams or aspirations.

But just having a single a for piece of paper with the process of hey here’s how your project, or your programme, or your product starts.

  • This is what happens at this stage.
  • This is what the benefit is to you.

You’ve got that quick victory.

  • Here’s the second stage.
  • Here’s what happens.
  • Here’s this quick victory.

Then you keep going on through that process until then obviously the programme or the frontage is completed.

You’ll be surprised by how it will help your sales team, it’s a sales aid.

To sort of show the customers that they can start to visualise exactly what they’re getting for their money and what the benefit is to them by dealing with your company.

I share that with you because this last week we’ve watched our new success plan at Mike Midgley Executive and the success plan is exactly that.

It starts with an entrepreneur and so it had an entrepreneur focus workshop.

Helping you to get there with your message and your goals.

Then moves forward to the Power of Alignment workshop, where we help you provide a business model, your finance model, and your mock ten model to really get that alignment in with your message.

We’ve then opened a brand new Get Stuff Done workshop.

That’s where a lot of interpreters get stuck.

They get stuck in the doing, the execution of it.

So, okay, look at your message or look at the focus of your goals.

Even to get your power of alignment in your business ready.

Business Mapping

Ultimately if you don’t ever execute and take it to market then it’s going to underperform or it’s semi-pointless you even sort of mop in the hand in the first place.

So the Get Stuff Done workshop works with the client on a series of assets whether it be online, or off-line, or strategies to really execute it, and take it to market.

For we have the launchpad.

That launchpad is which we got your business restructured, all the assets are built.

  • Let’s take it to the world.
  • Let’s show them your expertise.

We really drive out and that’s using similar strategies to the Jeff Walker product launch formula.

We really build that sort of excitement and that the interest of the in the product when it goes to market.

Then finally we have our campaign manager so once your product is in the market our team of inbound professionals are going to manage your social media, your content, and you pay traffic to make sure those leads going forward.

So a single piece of paper, an Entrepreneur Focus workshop, Power of Alignment workshop, Get stuff Done workshop, LaunchPad workshop, then the campaign manager ongoing services.

  • All maps out.
  • What’s included.
  • What the benefit is.

We can put that on a single sheet of paper.

So across on this blog page what have I said. I’ve done a picture of what, how we’ve put that as an infographic on our office wall.

Again we’ve started to now use that as a sales tool when people come in.

We say, oh this is the process we’re going to take you through to get the visibility of it.

They can start to get excited about the business again.

It’s really, really going to help you, your sales team, your administration team, your fulfilment team.

To really sort of deliver you know that service.

Plus it’s all designed to help your customer.

They understand, they can see what they’re buying.

They’re not jumping over the wall blind.

So see how you go with that.

If you want to post me a comment below.

Let me know what you think our infographic.

Maybe post a picture of your own infographic.

If you’ve got one hanging up with your products out.

I’ll be more than happy to share with you and give you some feedback on that as well.

Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.

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