--- title: The Challenge of Copywriting description: Discover why clean, effective copywriting is essential for your business growth and learn how to avoid common copy pitfalls. image: https://mikejmidgley.com/hubfs/The%20Challenge%20of%20Copywriting%20-%20Mike%20J%20Midgley.jpg --- [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) - [Meet Mike](https://mikejmidgley.com/meet-mike) - [Speaking](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [The Strategy Compass](https://mikejmidgley.com/speaking-keynote-session/the-strategy-compass) - [Moonshot Thinking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) - [Chameleons and Rivers](https://mikejmidgley.com/speaking-keynote-session/chameleons-and-rivers) - [The Phoenix Strategy](https://mikejmidgley.com/speaking-keynote-session/the-phoenix-strategy) - [NXD Navigator](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [Board Navigator](https://mikejmidgley.com/nxd-navigator/board) - [Launch Navigator](https://mikejmidgley.com/nxd-navigator/launch) - [Growth Navigator](https://mikejmidgley.com/nxd-navigator/growth) - [Turnaround Navigator](https://mikejmidgley.com/nxd-navigator/turnaround) - [Investor Navigator](https://mikejmidgley.com/nxd-navigator/venture-capital-private-equity) - [Insights](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [Blog & Podcast](https://mikejmidgley.com/insights) - [The OpenMike Podcast](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=fb7921a1fb1e4c94) - [Force & Friction Podcast](https://mikejmidgley.com/insights/tag/podcast) - [Meet Mike](https://mikejmidgley.com/meet-mike) - [Speaking](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [The Strategy Compass](https://mikejmidgley.com/speaking-keynote-session/the-strategy-compass) - [Moonshot Thinking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) - [Chameleons and Rivers](https://mikejmidgley.com/speaking-keynote-session/chameleons-and-rivers) - [The Phoenix Strategy](https://mikejmidgley.com/speaking-keynote-session/the-phoenix-strategy) - [NXD Navigator](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [Board Navigator](https://mikejmidgley.com/nxd-navigator/board) - [Launch Navigator](https://mikejmidgley.com/nxd-navigator/launch) - [Growth Navigator](https://mikejmidgley.com/nxd-navigator/growth) - [Turnaround Navigator](https://mikejmidgley.com/nxd-navigator/turnaround) - [Investor Navigator](https://mikejmidgley.com/nxd-navigator/venture-capital-private-equity) - [Insights](https://mikejmidgley.com/insights/blog/marketing/javascript;) - [Blog & Podcast](https://mikejmidgley.com/insights) - [The OpenMike Podcast](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=fb7921a1fb1e4c94) - [Force & Friction Podcast](https://mikejmidgley.com/insights/tag/podcast) [Partner with Mike](https://mikejmidgley.com/contact) [Mike J Midgley Insights](https://mikejmidgley.com/insights) Categories - [Podcast](https://mikejmidgley.com/insights/tag/podcast) - [Growth Navigator](https://mikejmidgley.com/insights/tag/growth-navigator) - [GTM RevOps](https://mikejmidgley.com/insights/tag/gtm-revops) - [Revenue Architecture](https://mikejmidgley.com/insights/tag/revenue-architecture) - [Boardroom Navigator](https://mikejmidgley.com/insights/tag/boardroom-navigator) - [Launch Navigator](https://mikejmidgley.com/insights/tag/launch-navigator) - [Turnaround Navigator](https://mikejmidgley.com/insights/tag/turnaround-navigator) [GTM RevOps](https://mikejmidgley.com/insights/tag/gtm-revops) Jul 14, 2023 • [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) # The Challenge of Copywriting ### Copywriting Let me hit you with a simple analogy: You’ve just bought a brand-new car, shiny, powerful, full of potential. Would you pop the hood and pour dirty oil into the engine? Of course not. That’d be madness. You’d ruin the performance from day one. But that’s exactly what so many entrepreneurs do when it comes to their websites, brochures, email marketing, and sales materials. They invest in beautiful design, slick automation, shiny tools, and then pour in poorly written, misaligned, or outdated copy. It’s dirty oil in a new engine. ### **The Copy Trap Most Founders Fall Into** Here’s the brutal truth: most founders and leaders underestimate the *true* power of copywriting. You know your business better than anyone. That’s not in question. But knowing your business and knowing how to *communicate it clearly and persuasively to your audience -* those are two very different things. Copywriting isn’t just about sounding clever. It’s about creating connection. It’s storytelling with a commercial purpose. It’s the thread that ties your brand, offer, and customer together in a way that builds trust and compels action. Yet time and time again, I see businesses pumping out content or building websites with copy that was either: - Written in-house by someone “who’s pretty good with words,” - Cobbled together from old brochures, or - Left as placeholder lorem ipsum until “we get to it later.” The result? - Confused customers. - Muddled messages. - Low conversion rates. Sales teams left frustrated because they’re sending traffic to assets that just don’t land. ### **When Did You Last Review Your Copy?** Here’s a simple challenge for you, and it’s one worth making time for: **When was the last time you sat down and reviewed the words across your business?** Not just the website homepage. I mean the full picture, your email nurture sequences, sales pages, product descriptions, LinkedIn content, outbound sequences, even the messaging your team uses on Zoom calls. If your business has evolved in the past 6–12 months (and let’s face it, most have), then your copy might already be out of date. Maybe you’ve added new services. Maybe your positioning has shifted. Or maybe your ideal customer has changed and you haven’t adjusted how you speak to them. Outdated copy creates friction. It confuses buyers. It slows down sales cycles. And worse, it makes your business look less credible. [![MJM - Website\_Growth Nav - CTA](https://mikejmidgley.com/hs-fs/hubfs/MJM.com%20-%20Website/MJM.com%20-%20Website%20-%20Images%20-%20Product%20CTAs/MJM%20-%20Website_Growth%20Nav%20-%20CTA.png?width=730&height=365&name=MJM%20-%20Website_Growth%20Nav%20-%20CTA.png)](https://mikejmidgley.com/nxd-navigator/growth) ### **Copywriting Isn’t a “Nice to Have”—It’s a Growth Lever** Too many leaders treat copywriting like a last-mile task—a polish at the end of the project. But in reality, it’s foundational. If you want leads to convert, if you want to close sales faster, if you want to *sound like the business you’re trying to become*, then you need words that do the heavy lifting. That’s why I challenge every founder, marketing lead, and sales director I work with to audit their messaging as often as they review their financials or product roadmap. Copywriting is the voice of your brand. It’s what speaks when you’re not in the room. ### **Ready for a Copy Health Check?** If you’re starting to wonder whether your copy is helping or hurting your growth, I’d be happy to help. I’ve got a network of specialist copywriters and messaging experts who can offer a **free copy audit** across your website, marketing materials, or sales assets. No pushy pitch. Just honest feedback and actionable insights you can use, whether you work with us or not. Ping me on LinkedIn or drop me a message via the site and I’ll connect you. Let’s make sure the words powering your business are as clean and high-performance as the engine you’ve built behind the scenes. Always here to help you start, grow, and thrive. 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Subscribe to my blog for the latest strategies on navigating every stage.](https://no-cache.hubspot.com/cta/default/7346913/interactive-181928818507.png) Published by [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) July 14, 2023 ![Mike J Midgley](https://mikejmidgley.com/hubfs/MJM%20Bio%20USA%20Fofce%20%26%20Friction%20Podcast.jpg) Comments ### You may also be interested in: [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E2%20-%20Juhi%20Saha/Juhi%20Saha%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on July 14, 2023 ### [The Ecosystem Engine: How to Turn Partnerships Into Your Fastest Growth Channel | Juhi Saha S7:E2](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E1%20-%20Jon%20Tsourakis/Jon%20Tsourakis%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on July 14, 2023 ### [Forged in Recession: The Unconventional Playbook for Agency Survival & Growth | Jon Tsourakis S7:E1](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S6%20E14%20-%20Shawn%20Perritt/Shawn%20Perritt%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on July 14, 2023 ### [The Human Stack: Why AI Can't Replace Imagination in B2B Brand Building | Shawn Perritt S6:E14](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [![](https://mikejmidgley.com/hubfs/Lindsay%20Tjepkema%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on July 14, 2023 ### [Human Brands Win: The Anti-Playbook for Growth in an AI World | Lindsay Tjepkema S6:E13](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) e: team@mikejmidgley.com [Meet Mike](https://mikejmidgley.com/meet-mike) [Speaking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) [NXD Navigator](https://mikejmidgley.com/nxd-navigator/launch) [Insights](https://mikejmidgley.com/blog) - [![Mike Midgley - Social Icons Green\_LinkedIn](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_LinkedIn.svg)](https://www.linkedin.com/in/mike-midgley/) - [![Mike Midgley - Social Icons Green\_Instagram](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Instagram.svg)](https://www.instagram.com/mikejmidgley/) - [![Mike Midgley - Social Icons Green\_Youtube](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Youtube.svg)](https://www.youtube.com/@mikejmidgley-nxd) - [![Mike Midgley - Social Icons Green\_Spotify](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Spotify.svg)](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=d5dae68b29c44d41) ©2026 Mike J Midgley. 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