--- title: Nearbound Surround Sound Marketing | Logan Lyles | S2:E1 description: Discover insights on business strategy and partnerships in this Force & Friction Podcast with Logan Lyles on Nearbound Surround Sound Marketing. image: https://mikejmidgley.com/hubfs/Imported_Blog_Media/Logan%20Lyles%20Podcast%20Hero-2024.png --- [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) - [Meet Mike](https://mikejmidgley.com/meet-mike) - [Speaking](https://mikejmidgley.com/insights/podcast/s2-e1/javascript;) - [The Strategy Compass](https://mikejmidgley.com/speaking-keynote-session/the-strategy-compass) - [Moonshot Thinking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) - 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[The OpenMike Podcast](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=fb7921a1fb1e4c94) - [Force & Friction Podcast](https://mikejmidgley.com/insights/tag/podcast) [Partner with Mike](https://mikejmidgley.com/contact) [Mike J Midgley Insights](https://mikejmidgley.com/insights) Categories - [Podcast](https://mikejmidgley.com/insights/tag/podcast) - [Growth Navigator](https://mikejmidgley.com/insights/tag/growth-navigator) - [GTM RevOps](https://mikejmidgley.com/insights/tag/gtm-revops) - [Revenue Architecture](https://mikejmidgley.com/insights/tag/revenue-architecture) - [Boardroom Navigator](https://mikejmidgley.com/insights/tag/boardroom-navigator) - [Launch Navigator](https://mikejmidgley.com/insights/tag/launch-navigator) - [Turnaround Navigator](https://mikejmidgley.com/insights/tag/turnaround-navigator) [Podcast](https://mikejmidgley.com/insights/tag/podcast) Jun 11, 2024 • [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) # Nearbound Surround Sound Marketing | Logan Lyles | S2:E1   [![F&F - Community Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Community%20Podcast%20Icon-Jun-23-2025-10-50-20-4411-AM.png?width=100&height=100&name=F%26F%20-%20Community%20Podcast%20Icon-Jun-23-2025-10-50-20-4411-AM.png)](https://forceandfriction.6teen30.com/resources) [![F&F - Apple Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Apple%20Podcast%20Icon-Jun-23-2025-10-50-31-1378-AM.png?width=100&height=100&name=F%26F%20-%20Apple%20Podcast%20Icon-Jun-23-2025-10-50-31-1378-AM.png)](https://podcasts.apple.com/gb/podcast/the-force-friction-podcast/id1516315339) [![F&F - Spotify Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Spotify%20Podcast%20Icon-Jun-23-2025-10-49-47-2059-AM.png?width=100&height=100&name=F%26F%20-%20Spotify%20Podcast%20Icon-Jun-23-2025-10-49-47-2059-AM.png)](https://open.spotify.com/show/1nQRBuZDdtx2fBBpia2Ubn) [![F&F - Amazon Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Amazon%20Podcast%20Icon-Jun-23-2025-10-50-30-0665-AM.png?width=100&height=100&name=F%26F%20-%20Amazon%20Podcast%20Icon-Jun-23-2025-10-50-30-0665-AM.png)](https://music.amazon.de/podcasts/a0fd412e-8dff-47d3-9d76-3ffbacef890b/the-force-friction-podcast) [![F&F Podcast - Nearbound Banner V3](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20Podcast%20-%20Nearbound%20Banner%20V3-Jun-23-2025-10-49-21-5938-AM.png?width=730&height=256&name=F%26F%20Podcast%20-%20Nearbound%20Banner%20V3-Jun-23-2025-10-49-21-5938-AM.png)](https://www.amazon.com/Nearbound-Rise-Economy-Jared-Fuller/dp/B0CW3DKVQD/ref=sr_1_1?crid=PCHYTL5SQQ6O&dib=eyJ2IjoiMSJ9.U87eDPdzvVJnz979pVqFUHPRax0OAHIfBmvRlvN1Sa1ZOVPvyLIRN9LjjxOAHBR7RSIHl0VMe-PigRLRxR9QIn9fzVCc259MwhHDO-SUejrYIu_5_52qitzvCESDxjAx.smxCscr6-nfVFDaXzzZRF79tPYDb6BFhs00Bi6iGvkE&dib_tag=se&keywords=nearbound&qid=1715253928&sprefix=nearbound%2Caps%2C119&sr=8-1) ## Nearbound Surround Sound Marketing Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode we are joined by Logan Lyles - Evangelism & Content Marketer at [teamwork.com](http://teamwork.com). ![F&F Podcast - Logan Lyles - Bio Image](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20Podcast%20-%20Logan%20Lyles%20-%20Bio%20Image-1.png?width=895&height=1256&name=F%26F%20Podcast%20-%20Logan%20Lyles%20-%20Bio%20Image-1.png) [![Teamwork logo - updated](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/Teamwork%20logo%20-%20updated-1.png?width=250&height=48&name=Teamwork%20logo%20-%20updated-1.png)](https://www.teamwork.com/) ### Logan Lyles ###### Evangelism & Content Marketing at teamwork.com Logan Lyles serves in an Evangelism & Content Marketing role at **[Teamwork.com](http://teamwork.com)**, the all-in-one platform for client work. He’s the host of Teamwork.com’s ongoing podcast & webinar series: Agency Life. Logan previously served in leadership roles at Sweet Fish, a B2B podcast production agency–helping land them on the Inc 5,000 List multiple years in a row. Logan was added to LinkedIn’s invitation-only Top Voice Program in 2024 after growing his personal Linkedin network to more than 18,000 followers.  Logan works from his home office (that’s slowly becoming a mini video studio) outside of Denver, CO where he shares his workspace with the family Labradoodle. [Follow Logan](https://www.linkedin.com/in/loganlyles/) ### Watch the Episode: --- Here are the core areas we discuss in today's episode: ### 1. Introduction and Overview of Nearbound Marketing Logan Lyles starts by defining the concept of Nearbound marketing, contrasting it with traditional marketing strategies. He discusses the importance of blending sales acumen with marketing tactics to create synergy and improve outreach to potential customers. ### 2. The Evolution from Journalism to Marketing Logan shares his personal journey from journalism to sales and eventually to marketing, reflecting on the transitions and skill sets that were transferable between these fields. He highlights the value of a journalistic approach within marketing for storytelling and engaging content creation. ### 3. Activating Evangelists in Marketing The focus shifts to strategies for activating evangelists in marketing. Logan talks about identifying and collaborating with both internal and external evangelists to amplify marketing messages and reach broader audiences. He emphasizes the importance of relationship-building in this process. ### 4. Nearbound Marketing Framework and Execution The episode concludes with a detailed discussion on the Nearbound marketing framework. Logan breaks down the steps involved in implementing this strategy, from defining the Ideal Customer Profile (ICP) to executing strategic narratives that align with customer expectations and market dynamics. --- ### Check Out "The Client", Presented by teamwork.com: [![Teamwork - meet the client](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/Teamwork%20-%20meet%20the%20client-Jun-23-2025-10-50-18-2983-AM.png?width=1221&height=685&name=Teamwork%20-%20meet%20the%20client-Jun-23-2025-10-50-18-2983-AM.png)](https://www.youtube.com/watch?v=qwpC2tGibqk) --- ### Ready to be Our Next Guest Contributor? [![F&F Podcast - Guest Contributor CTA](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20Podcast%20-%20Guest%20Contributor%20CTA-Jun-23-2025-10-49-36-5481-AM.png?width=1000&height=417&name=F%26F%20Podcast%20-%20Guest%20Contributor%20CTA-Jun-23-2025-10-49-36-5481-AM.png)](https://mikejmidgley.com/meetings/nxdnavigator/force-friction-podcast-) --- ### Your Host: A little about the 6teen30 Digital team who host and contribute to the show.  Please connect with us on LinkedIn we would love to have you as part of our professional networks. ![MJM - RevOps TLDR Intro 0223 crop](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/MJM%20-%20RevOps%20TLDR%20Intro%200223%20crop-Jun-23-2025-10-50-05-3720-AM.png?width=400&height=400&name=MJM%20-%20RevOps%20TLDR%20Intro%200223%20crop-Jun-23-2025-10-50-05-3720-AM.png) Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast. Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m \[$2.5m\] in Venture Capital and franchised his businesses 68 times. [Follow Mike](https://www.linkedin.com/in/mike-midgley/)   ![MJM - Graphics\_Navigate Every Stage - Hashtag](https://mikejmidgley.com/hs-fs/hubfs/MJM.com%20-%20Website/MJM.com%20-%20Website%20-%20Graphics/MJM%20-%20Graphics_Navigate%20Every%20Stage%20-%20Hashtag.png?width=432&height=51&name=MJM%20-%20Graphics_Navigate%20Every%20Stage%20-%20Hashtag.png)   ![Stay Ahead with Mike’s Insights   Get straight to the point with actionable insights, no fluff, no spam. Subscribe to my blog for the latest strategies on navigating every stage.](https://no-cache.hubspot.com/cta/default/7346913/interactive-181928818507.png) Published by [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) June 11, 2024 ![Mike J Midgley](https://mikejmidgley.com/hubfs/MJM%20Bio%20USA%20Fofce%20%26%20Friction%20Podcast.jpg) Comments ### You may also be interested in: [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E2%20-%20Juhi%20Saha/Juhi%20Saha%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on June 11, 2024 ### [The Ecosystem Engine: How to Turn Partnerships Into Your Fastest Growth Channel | Juhi Saha S7:E2](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E1%20-%20Jon%20Tsourakis/Jon%20Tsourakis%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on June 11, 2024 ### [Forged in Recession: The Unconventional Playbook for Agency Survival & Growth | Jon Tsourakis S7:E1](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S6%20E14%20-%20Shawn%20Perritt/Shawn%20Perritt%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on June 11, 2024 ### [The Human Stack: Why AI Can't Replace Imagination in B2B Brand Building | Shawn Perritt S6:E14](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [![](https://mikejmidgley.com/hubfs/Lindsay%20Tjepkema%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on June 11, 2024 ### [Human Brands Win: The Anti-Playbook for Growth in an AI World | Lindsay Tjepkema S6:E13](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) e: team@mikejmidgley.com [Meet Mike](https://mikejmidgley.com/meet-mike) [Speaking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) [NXD Navigator](https://mikejmidgley.com/nxd-navigator/launch) [Insights](https://mikejmidgley.com/blog) - [![Mike Midgley - Social Icons Green\_LinkedIn](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_LinkedIn.svg)](https://www.linkedin.com/in/mike-midgley/) - [![Mike Midgley - Social Icons Green\_Instagram](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Instagram.svg)](https://www.instagram.com/mikejmidgley/) - [![Mike Midgley - Social Icons Green\_Youtube](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Youtube.svg)](https://www.youtube.com/@mikejmidgley-nxd) - [![Mike Midgley - Social Icons Green\_Spotify](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Spotify.svg)](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=d5dae68b29c44d41) ©2026 Mike J Midgley. 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