--- title: "Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy | S1:E6" description: "Force & Friction RevOps Podcast: How Alignment is Key to a Successful RevOps Strategy, S1:E6 Brought to you by the 6teen30 Digital Team." image: https://mikejmidgley.com/hubfs/Imported_Blog_Media/F%26F%20Podcast%20-%20Blog%20Header%20(1)-Jun-23-2025-10-46-29-9220-AM.png --- [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) [![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg)](https://mikejmidgley.com/) - [Meet Mike](https://mikejmidgley.com/meet-mike) - [Speaking](https://mikejmidgley.com/insights/podcast/javascript;) - [The Strategy Compass](https://mikejmidgley.com/speaking-keynote-session/the-strategy-compass) - 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Community Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Community%20Podcast%20Icon-Jun-23-2025-10-50-20-4411-AM.png?width=100&height=100&name=F%26F%20-%20Community%20Podcast%20Icon-Jun-23-2025-10-50-20-4411-AM.png)](https://forceandfriction.6teen30.com/resources) [![F&F - Apple Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Apple%20Podcast%20Icon-Jun-23-2025-10-50-31-1378-AM.png?width=100&height=100&name=F%26F%20-%20Apple%20Podcast%20Icon-Jun-23-2025-10-50-31-1378-AM.png)](https://podcasts.apple.com/gb/podcast/the-force-friction-podcast/id1516315339) [![F&F - Spotify Podcast Icon](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20-%20Spotify%20Podcast%20Icon-Jun-23-2025-10-49-47-2059-AM.png?width=100&height=100&name=F%26F%20-%20Spotify%20Podcast%20Icon-Jun-23-2025-10-49-47-2059-AM.png)](https://open.spotify.com/show/1nQRBuZDdtx2fBBpia2Ubn) ## Unlocking Revenue Growth: How Alignment is Key to a Successful RevOps Strategy Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews. In today’s episode, we’re going to be discussing how alignment is the key to a successful RevOps strategy. Here are the core areas we discuss with the team today on how to successfully align your team: **Avoiding The Tactics Shiny Balls** The first step is to adopt a strategy precedes everything approach, this will enable you to build a solid bearing for your flywheel in RevOps to spring. **The Importance of Alignment & Smashing The Silos** Next, we discuss how when your teams work together towards common revenue goals, your organization will achieve revenue growth and long-term success faster and more sustainably. **Communication of Revenue Goals** Then, we speak about the most common pitfall that organizations fall into around alignment: failing to communicate revenue goals to all revenue-generating teams. **Fostering Cross-Functional Collaboration** The next step is to ensure that teams work together and communicate effectively to optimize revenue growth. You can achieve this by introducing and fostering open communication channels, breaking down departmental barriers, and encouraging teamwork across the organization. **KPIs and Individual Contributions** Finally, you must ensure that everyone is aware of the specific revenue goals they are personally working towards. With RevOps, every person in your team should have their own number that they are targeted and measured against. --- ### Watch the Episode     --- ### Your Hosts: A little about the 6teen30 Digital team who host and contribute to the show.  Please connect with us on LinkedIn we would love to have you as part of our professional networks. ![JM BIO](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/JM%20BIO-Jun-23-2025-10-46-24-6153-AM.png?width=1200&height=1200&name=JM%20BIO-Jun-23-2025-10-46-24-6153-AM.png) ##### Jamie: Podcast Host RevOps & GDD Web Specialist [Learn More](https://www.linkedin.com/in/jamiemidgley/) ![6teen30 - BIO\_ALL](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/6teen30%20-%20BIO_ALL-Jun-23-2025-10-46-23-5323-AM.jpg?width=1500&height=1500&name=6teen30%20-%20BIO_ALL-Jun-23-2025-10-46-23-5323-AM.jpg) ##### Aaron: Co Host RevOps & HubSpot Tech Specialist [Learn More](https://www.linkedin.com/in/aaron-lomax-409b66178/) ![MJM - RevOps TLDR Intro 0223 crop](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/MJM%20-%20RevOps%20TLDR%20Intro%200223%20crop-Jun-23-2025-10-46-53-3599-AM.png?width=750&height=750&name=MJM%20-%20RevOps%20TLDR%20Intro%200223%20crop-Jun-23-2025-10-46-53-3599-AM.png) ##### Mike: Co Host RevOps & Strategic Specialist [Learn More](https://www.linkedin.com/in/mike-midgley/) ![MJM - Graphics\_Navigate Every Stage - Hashtag](https://mikejmidgley.com/hs-fs/hubfs/MJM.com%20-%20Website/MJM.com%20-%20Website%20-%20Graphics/MJM%20-%20Graphics_Navigate%20Every%20Stage%20-%20Hashtag.png?width=432&height=51&name=MJM%20-%20Graphics_Navigate%20Every%20Stage%20-%20Hashtag.png) Contribute to the Show: Ready to be Our Next Guest Contributor? Are you an expert in your field of GTM, Revenue Operations, AI or Partnerships and prepared to share your knowledge? Choose a date and time here that works for you, schedule your guest contributor appointment and we look forward to welcoming you to the show. [![F&F Podcast - Guest Contributor CTA-Jun-23-2025-10-50-33-2808-AM](https://mikejmidgley.com/hs-fs/hubfs/Imported_Blog_Media/F%26F%20Podcast%20-%20Guest%20Contributor%20CTA-Jun-23-2025-10-50-33-2808-AM.png?width=1000&height=417&name=F%26F%20Podcast%20-%20Guest%20Contributor%20CTA-Jun-23-2025-10-50-33-2808-AM.png)](https://mikejmidgley.com/meetings/nxdnavigator/force-friction-podcast-) ![Stay Ahead with Mike’s Insights   Get straight to the point with actionable insights, no fluff, no spam. Subscribe to my blog for the latest strategies on navigating every stage.](https://no-cache.hubspot.com/cta/default/7346913/interactive-181928818507.png) Published by [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) March 30, 2023 ![Mike J Midgley](https://mikejmidgley.com/hubfs/MJM%20Bio%20USA%20Fofce%20%26%20Friction%20Podcast.jpg) Comments ### You may also be interested in: [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E2%20-%20Juhi%20Saha/Juhi%20Saha%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on March 30, 2023 ### [The Ecosystem Engine: How to Turn Partnerships Into Your Fastest Growth Channel | Juhi Saha S7:E2](https://mikejmidgley.com/insights/the-ecosystem-engine-how-to-turn-partnerships-into-your-fastest-growth-channel-juhi-saha-s7e2) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S7%20E1%20-%20Jon%20Tsourakis/Jon%20Tsourakis%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on March 30, 2023 ### [Forged in Recession: The Unconventional Playbook for Agency Survival & Growth | Jon Tsourakis S7:E1](https://mikejmidgley.com/insights/podcast/forged-in-recession-the-unconventional-playbook-for-agency-survival-growth) [![](https://mikejmidgley.com/hubfs/Force%20and%20Friction%20Podcast/S6%20E14%20-%20Shawn%20Perritt/Shawn%20Perritt%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on March 30, 2023 ### [The Human Stack: Why AI Can't Replace Imagination in B2B Brand Building | Shawn Perritt S6:E14](https://mikejmidgley.com/insights/podcast/the-human-stack-why-ai-cant-replace-imagination-in-b2b-brand-building) [![](https://mikejmidgley.com/hubfs/Lindsay%20Tjepkema%20Podcast%20Hero.png) Read More](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) [Podcast](https://mikejmidgley.com/insights/tag/podcast) By [Mike J Midgley](https://mikejmidgley.com/insights/author/mike-midgley) on March 30, 2023 ### [Human Brands Win: The Anti-Playbook for Growth in an AI World | Lindsay Tjepkema S6:E13](https://mikejmidgley.com/insights/podcast/human-brands-win-the-anti-playbook-for-growth-in-an-ai-world) ![Mike Midgley - MASTER Brand - 1024](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20MASTER%20Brand%20-%201024.svg) e: team@mikejmidgley.com [Meet Mike](https://mikejmidgley.com/meet-mike) [Speaking](https://mikejmidgley.com/speaking-keynote-session/moonshot-thinking) [NXD Navigator](https://mikejmidgley.com/nxd-navigator/launch) [Insights](https://mikejmidgley.com/blog) - [![Mike Midgley - Social Icons Green\_LinkedIn](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_LinkedIn.svg)](https://www.linkedin.com/in/mike-midgley/) - [![Mike Midgley - Social Icons Green\_Instagram](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Instagram.svg)](https://www.instagram.com/mikejmidgley/) - [![Mike Midgley - Social Icons Green\_Youtube](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Youtube.svg)](https://www.youtube.com/@mikejmidgley-nxd) - [![Mike Midgley - Social Icons Green\_Spotify](https://mikejmidgley.com/hubfs/Mike%20Midgley%20-%20Social%20Icons%20Green_Spotify.svg)](https://open.spotify.com/show/3biOsAwSICgz6yRHsnOzTO?si=d5dae68b29c44d41) ©2026 Mike J Midgley. 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