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S1:E2 – The Strategy Compass

The Strategy Compass

S1:E2 – The Strategy Compass

The Importance of The Strategy Compass

We’re going to be talking all about the strategy compass. Now as lead strategist and an Infusionsoft Certified partner here at Mike Midgley Executive, personally I’m really excited to be digging deep into this topic.

I’ve chosen to discuss this topic right out of the gate. Why?

I believe it is an essential tool that will help you as a next level or young entrepreneur with your business and marketing strategy to guide you, what we call hiking through, the mountain range in your entrepreneurial life.

As you follow on with continued personal development, it’s likely that you will want to apply changes to your existing business model.

Plans, as you learn and from your peers and your new found knowledge, things are going to change. They always do.

What I find is, that a lot of entrepreneurs sort of look at it in isolation. They’re not looking at the wider picture and they can make a decision or enter into a debate, waste valuable time or money investing in areas to try and get things back on track and not really considering the impact it has on other areas of the business.

The strategy compass. What do I mean when I say this?

Well, it’s a tool we use here at Mike Midgley Executive with our clients to firstly dismiss their belief that their business is different. You maybe sat here listening to this saying, but hey Mike, my business is different.

Trust me I’ve been doing this a long, long time. Your business is no different to any other. The way you may deliver your product or service, yeah sure that’ll differ for sure.

Your culture, your goals, the way you manage your customer service, absolutely, but your fundamental business model is no different that any other. Okay?

It’s ultimately made up of the same components. Secondly and more importantly, we use the strategy compass to help maintain focus with key decision making.

The secret is you just have to have the points understood of the strategy compass when decision making in your strategic sessions.

If you apply this wisely to ensure decisions do not adversely affect your business performance.

The Strategy Compass

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Just use the #TheOpenMike or #ObjectivesAchieved hashtags to contact the show with your questions.

#TheOpenMike is an entrepreneurs view on growth strategies, and how to bridge the gap between the ‘idea’ and successful ‘implementation’.

With weekly shows and special guest interviews and Q&A sessions, The Open Mike is for you if you are serious about growing yourself and your business profitably and sustainably.

You can download #TheOpenMike on all the major app stores including Apple App Store, Spotify and Google Play Store.

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Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.

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