S1:E3 – Data Segmentation

The Importance of Data Segmentation

Hey and welcome to this episode three of The Open Mike show, which is all about data segmentation.

As the lead strategist and an Infusionsoft certified partner where we get all sorts of challenges here at Mike Midgley Executive, I’m really excited to be delivering this for you in what I call a mini action plan.

Whilst this podcast is going to cover theoretical stuff, it’s also going to set you a work project that you can download.

You just visit https://mikejmidgley.com/podcast/ and episode three, data segmentation.

There’s a little, mini project there you can do. You can implement this right out of the gate, and hopefully that’ll make some impact into your business and help you on your journey.

I know what it’s like starting over. You get into personal development curve and then you suddenly get overwhelmed.

You try to implement all the longer term strategies and I hear when you scream, “But Mike, what about now? I need to eat today to be able to deliver tomorrow. It’s like a second part-time job in some respects, so I’m all for personal development, but it can be confusing, it can be overwhelming.

You don’t always get it straight away and sometimes some of the stuff, whilst very impactful to start with, can’t yield results for the longer term.

These little mini action plans are designed to get you going today, so we’ve got your back.

That’s why as part of this podcast series we’ll be putting quick win tactic exercises like this in between other episodes to help you get off the bench and in the game faster whilst the medium to long-term strategies take hold.

Data segmentation benefit, is that a myth or a reality?

A question that we get asked a lot, is this really necessary.

Like anything, if you do it well, the reality of the result shines through. We all have data in our businesses and in reality more than we know.

Later in this podcast I’ll open up a few extra areas you might not have thought about or didn’t know you had access to, but once you do and if you can put these different types of data into different buckets as we call them.

Then what you’re left with is an awesome data set that allows you to send the right message to the right audience at the right time, and re-target existing data, whether that’s with promotions or offer a new service that they may not know about.