S3:E15 – The Inbound Organization Revisited with Todd Hockenberry
The Importance of The Inbound Organization Revisited
Hey and welcome to #TheOpenMike
On today’s episode, I’m excited to be building further on the subject of The Inbound Organization Revisited
Today’s influencer guest is Todd Hockenberry the Founder of Top Line Results and the Co-author of The Inbound Organisation, Todd is based out of Orlando, Florida
Welcome to the show Todd.
We recently had Todd’s co Author Dan Tyre of the show and Dan did an amazing job on covering the Inbound Organisation, in this episode we are revisiting the Inbound organisation and going deeper into the topic.
For many companies there’s a number of steps needed to become an Inbound organisation, as a HubSpot Agency Partner we regularly have this conversation and the first step for companies who are new to Inbound is to sell the idea around the need to change, secondly the methodology involved and the wider benefits it brings over just marketing.
A true inbound organisation has the client at the centre of everything they do and in every department, not just marketing.
I would highly recommend you to check out episode 34 of the Inbound Organisation with Dan Tyre before listening to this episode as Todd is going to build on this and go deeper into the methodology that’s going to help you on your inbound journey.
Watch the Podcast or Listen above For The Full Interview
Todd Hockenberry
Todd Hockenberry, owner/founder of Top Line Results, a global leader in educating and helping B2B companies adapt to Internet-driven changes in buying behaviour.
Todd is the co-author of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles, released in April 2018 by John Wiley & Sons.
In his book, Todd shows leaders how to build their company’s future around Inbound principles and strengthen the structural foundations necessary to deal with the changes in buyer behaviour.
Todd helps business owners and leaders understand that mission matters, culture is destiny, and the way their prospects and customers want you to market, sell, and service they are changing, and most importantly, what to do about it.
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