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S4:E12 – Target Audience Engagement with Troy Ritchie

S4:E12 – Target Audience Engagement with Troy Ritchie

The Importance of Target Audience Engagement

Hey and welcome to #TheOpenMike

On today’s episode, I’m excited to be covering the topic of Target Audience Engagement.

Today’s influencer guest is Troy Ritchie from Boom Intelligence Group and Troy is based in Henderson, Nevada.

Troy is a Storyteller, Writer, Entrepreneur, and Coach. The creator of the Pitch Free Closing sales methodology that uses storyselling when engaging the middle six of your target audience.

In April of 2018, Troy launched a weekly video called, Two Minute WhiteBoard Wednesday (2minWBW) that helps brands engage their target audience using a greater level of emotional intelligence.

In this episode, Troy shares with us five key strategies to help you with better Target Audience Engagement and storytelling inc:

  • How to engage your audience through your personal brand
  • How video amplifies the power of your storytelling
  • Achieving Self Mastery
  • How to close deals without a pitch
  • The what, the why and the how of the 3-1 rules of email marketing.

Troy also shares 3 pro tips to get you started

  1. Ensure you find enjoyment in what you do, don’t just do a job.
  2. Get a side hustle going, whether thats a podcast or something.
  3. Commit to volunteer, this keeps you humble and level headed

Troy Ritchie

Troy Ritchie is an Audience Engagement expert that teaches companies and individuals alike how to transfer the passion they have for their product/ service to their target audience through storytelling.

His personal branding course, Brand You, is an online course for solopreneurs and coaches looking to launch their personal brand on LinkedIn.

  • Troy is the host of the 4 AM Daily Wake Up (micro) Podcast,
  • Two Minute Whiteboard Wednesday video session,
  • Always Go Big Interview Podcast.

Troy is also volunteer for the Clark County Public School System in the Las Vegas area where he speaks to students about the importance of their YOUniqueness and incorporating a daily wins mindset.

Also, check Troy on:

https://www.troyritchie.com/

https://www.troyritchie.com/speaking

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Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.

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