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S5:E3 – The Fundamentals Of Digital Marketing In 2020 with Jeff Stanislow

S5:E3 – The Fundamentals Of Digital Marketing In 2020 with Jeff Stanislow

The Importance of The Fundamentals Of Digital Marketing In 2020

Hey and welcome to #TheOpenMike

On today’s episode, I’m excited to be covering the topic of The Fundamentals of Digital Marketing in 2020

Today’s influencer guest is Jeff Stanislow from Chief Internet Marketer and Jeff is based in Tampa, Florida

Jeff covers a ‘deep dive’ including five key strategies to help you with The Fundamentals of Digital Marketing in 2020 inc:
  • Why you need to focus on Content Marketing?
  • How SEO has changed with the increase of content being produced?
  • The biggest mistakes people make with Social Media and what’s the formula to have a killer social media presence?
  • Is Email Marketing still effective?
  • PPC Advertising – The latest strategies listeners can consider to blend paid search on google with paid ads on social?

In the Podcast Jeff also shares these 3 pro tips for you on The Fundamentals of Digital Marketing in 2020, including:

  • Be aware of shiny objects while focused on the fundamentals.
  • Don’t be afraid to push the boundaries of your brand.
  • Test, Learn, Implement – Repeat based on your strategic plan. If you don’t have a strategic plan you are wasting your time and money.

Jeff also shares an extra bonus pro tip for you:

  • Hire a professional who has been validated.  An estimate of 35% of “digital marketers” are considered not competent.

Take the opportunity to start your career planning by ‘Don’t follow when you can lead…  #BeTheChief’ by signing up for a course with Jeff himself.

Take the Digital Marketers Oath and share it with the world—or at least all digital professionals you know.

Jeff Stanislow

Jeff is a native Michigander, born and raised in Novi. He earned his undergraduate degree from Michigan State University in 1992. In 1998 he graduated Magna cum Laude from Walsh College’s Masters of Science in Information, Management, and Communication program.

Jeff began his career in the Internet World late in 1994 with Online Marketing Company, which became march FIRST, where he earned the title of Internet Marketing Specialist of the year for 1995 and 1996. From there, Hofer & Beatty, a traditional advertising agency brought Jeff on board to consult and start the agency’s Interactive Division. After getting the Agency started with its first few Internet projects, Jeff started the Detroit Office as Regional Sales Manager for Talk City where his task was to bring in business from the automotive sector. Talk City added General Motors and Daimler Chrysler to its client list.

Jeff was Vice President for ECS Group, a full-service Digital Solutions Provider. Prior to ECS Group, Jeff started Blue Chip Interactive, an Online Advertising and Marketing Company as a division of Net Planet, which was purchased by ECS.

In the spring of 2001, Jeff started his own Interactive Marketing and Advertising Company, Motor City Interactive which was renamed Chief Internet Marketer in 2011 as the business expanded outside of Michigan. Jeff has successfully created over 100 online marketing initiatives for all types of Clients including; ChryslerFord, GM, AAA Life Insurance, BASFCarRental8.comUnited Road, HoMedics, Comerica, and Flagstar Bank.

In 2013, Jeff ventured into the online travel industry leading the charge for CarRental8.com to develop new channel partners and implemented many strategies that helped position the company for a successful acquisition late in 2015.

Also, Jeff spent 5-years as an Adjunct Professor at Walsh College, teaching InteractiveMarketing in an “online” environment and the past-President of GLIMA, Detroit’s InteractiveMarketing Association and served as Vice President for a ConnecTech chapter, AutomationAlley’s premier association for technology professionals. Currently, Jeff volunteers on the foundation board Advent Health and chairman of the largest fundraising initiative for Mother Teresa Catholic Schools.

Jeff was recognized by Crain’s Detroit, as a “Who is Who” in technology and has spoken on interactive Marketing at over 10 regional conferences. Most recently in Tampa at the innovation Summit which had 5,000 attendees. He is a Certified Digital Marketing Professional which comprises of a 30-hour course and three hours proctored examination.

Jeff currently lives in Tampa and is married with three children; twin boys, Jack and Evan, and daughter, Lily.

Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.

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