Partner Capital Efficient Growth | Bernhard Friedrichs | S2:E10

Written by Mike J Midgley | Aug 13, 2024 10:00:00 AM

Partner Capital Efficient Growth

Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.

In today’s episode we are joined by Bernhard Friedrichs, from Partner Standard.

Bernhard Friedrichs

Partner Standard

Bernhard is the founder of PartnerStandard™ and co-organizer of PartnershipsMeetups.com.

With nearly two decades of experience in business development and partnerships across Europe, the US, and Asia, Bernhard coaches founders and professionals to grow their businesses through effective partnerships.

His mission is to achieve capital-efficient growth for clients and partners by offering coaching and consulting to businesses that seek to expand with partners.

Bernhard shares insights and best practices on partnerships through publications, podcasts, and meetups, and collaborates with leading organizations and institutions in the field.

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Here are the core areas we discuss in today's episode:

1: Building Partner Standard

Bernhard shares the vision behind founding Partner Standard, aiming to provide structured guidance and frameworks in the partnerships space, particularly in SaaS.

2: The Four C's of Successful Partnerships

Bernhard discusses his framework for successful business partnerships: Customer Base, Capabilities, Credibility, and Commitment, explaining how these elements must align for success.

3: Impact of Partnerships and Resource Allocation

He highlights how partnerships drive business efficiency and growth, stressing the importance of leadership support and proper resource allocation in fostering effective partnerships.

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Your Host:

A little about the 6teen30 Digital team who host and contribute to the show. Please connect with us on LinkedIn we would love to have you as part of our professional networks.

Mike Midgley is the CEO at 6teen30 Digital, Inc. and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Force & Friction Podcast.

Mike has achieved successful six and seven-figure exits over a 30-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and franchised his businesses 68 times.

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