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S1:E12 – Digital PR with Rebecca Appleton

S1:E12 – Digital PR with Rebecca Appleton

09/07/2018

The Importance of Digital PR

In This Podcast, Mike interviews Rebecca Appleton from Dakota Digital on Digital PR.

The topic of Digital PR is often misunderstood or thought [incorrectly] as not needed by small to medium businesses, and typically associated with bigger organisations.

However, it is a crucial element of all businesses inbound marketing outreach strategy.

Mike and Rebecca discuss detailed frameworks of Digital PR to get you started.

Rebecca Appleton

Rebecca is a former online journalist of the year award winner, PR guru and founder of Dakota Digital. Creating a unique PR firm, content creation studio and digital marketing management team all under one personable agency.

She has worked with many of Dakota Digital’s top-tier international brands including Johnson & Johnson, Listerine, Calpol, Acuvue, Sudafed, Neutrogena, Piz Buin, Splenda, Aveeno, Pepcid and many more.

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Mike Midgley

Mike Midgley is the Strategy Director at 6teen30 Digital and a dynamic digital entrepreneur, nxd, strategist, public speaker and host of TheOpenMike Podcast show & Co-Host at The Inbound Podcast. Mike has achieved successful six and seven-figure exits over a 25-year career, raised in excess of £1.6m [$2.5m] in Venture Capital and highly experienced with franchising.

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