S3:E8 - Inbound PR with Iliyana Stareva

S3:E8 – Inbound PR with Iliyana Stareva

12/08/2019

The Importance of Inbound PR

Hey and welcome to #TheOpenMike

On today’s episode, I’m excited to be covering a topic I’m currently studying hard on and that’s Inbound PR.

Today’s influencer guest is Iliyana Stareva is a Global Partner Program Manager at HubSpot and is the author of the book Inbound PR, Iliyana is based out of Dublin, Ireland.

Iliyana Stareva is the author of Inbound PR – the book that is transforming the PR industry. She’s also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies.

When It comes to PR – there’s so many definitions of exactly what it is, many are complex and Iliyana references this exact topic in her book and the simplest version she picks out was a quote from Jean Loui Gasse a former Apple exec and he covers PR this way.

“Advertising is saying you are good, whereas PR is getting someone else to say you are good”

This quote as Iliyana references strengthens the point that PR is concerned with organisational reputation and building meaningful and positive relationships between various audiences.

Iliyana Stareva

Iliyana Stareva is the author of Inbound PR – the book that is transforming the PR industry.

She’s also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies.

As the Global Partner Program Manager at HubSpot, Iliyana plans and executes major cross-functional change across the globe with her detail-oriented approach to project management.

Fluent in four languages, Iliyana worked with over 200 of HubSpot European partner agencies, specifically from the DACH and Nordic regions, and helped them grow their businesses with inbound marketing and position themselves as thought leaders in their fields.

I love the approach Iliyana adopts an efficient, no-nonsense approach to her work and personal life, Iliyana has three principles that drive everything she does: