Introduction
Often films inspire us in our social lives, but what about in business?
The film Inception (credit Warner Brothers for images and titles) asks us to think about planting the seed, the seed of an idea.
The best example I could ever give you of this is the Hollywood film Inception, the one with an all star cast including Cillian Murphy, Leonardo DiCaprio, Tom Hardy, Elliot Page, Marion Cotillard, Michael Caine and Jospeh Gordon Levitt.
The film in directed by Christopher Nolan and the music is by Hans Zimmer, so from cast to production - its just set up right right right - just like your marketing should be to get the best possible outcome!
And the overall rundown of the Hollywood film is that there’s corporate sort of, I wouldn’t say it’s espionage, but there are undoubtedly corporate shenanigans going off in there.
And they need to approach a specific individual and put an idea in their head.
And they have this science fiction or far fetched sort of plan that you see in Hollywood films, where they plant the idea and take people down into their subconscious mind.
And I always say that if you want to learn marketing, you’re a total novice to marketing, you can go and do a degree, good luck with that, and do all the theoretical stuff that’s out of date the first time you finish your first semester.
And I know that’s slightly controversial, for all those who’ve got a marketing degree, I’m sure you’ll disagree.
But I think it moves far too fast, and ultimately the uni sort of degrees, they’re outdated and weak in many, many areas.
A lot of big companies might need the marketing degree to tick the checkbox, but I think the real digital heroes out there are the ones at the coal face doing the work, learning every day.
Check out the official trailer from Warner Bros on Inception here:
The Power Of The Subconscious Mind
Ultimately if you want to learn marketing and customer persuasion, go and watch the film Inception, and ultimately how they take that person down into the subconscious mind.
And then what they do is they plant the seed. And then they all play a specific role.
- One will get close to them
- One will be the confidant
- One will sit back
- One will pull them out, snap them out when they’re ready
- One will put them back under
- One will take them down a second-tier
- One’s playing a strategic role
- One’s playing a tactical role
All to make sure that the idea is planted successfully into this individual’s head so then they’d go on, adopt that idea as their own, and then go and execute on them.
And when they execute on it, it’s to the inception team’s desired brief and favorable outcome.
Marketing Inception Relevancy to Content Stages
And if you think about that, you might be sat there saying,
“Mike, how on earth is that like marketing?”
Well, if you’re a business and you want to bring your product, service, solution, offer to marketplace, you can actively promote that at the surface level, but then that’s people seeing it as advertising.
When you drop that down into the subconscious, where people genuinely believe that they need your product, yours is the best way, and you’re the one helping them out, the reference to the inception team is then the stages of content.
So, the person putting them 'under', is that top of funnel awareness?
The people who are getting 'close' to them, is that the engagement, the trust levels?
We all know people who are good at building relationships.So, people buy from people they know, like and trust.
It’s a classic cliché, know, like, trust.
The tactical ones who are snapping in and out, they’re dealing with not drastic measures, but if the plan’s going slightly wrong, then they need to put an offer may be in there or an “Ethical value bribe,” as we call it, to bring them back on track, or keep the engagement.
And then the strategic planner’s in there, who are planning every move and taking them down two, three, or four levels of subconscious, that’s keeping that strategy there.
I still see in Inception, and adopt the view that it is the best way to understand marketing is to understand that film script.
Go Watch Inception Today And Improve Your Marketing Education
So, go check it out, it’s freely available on Sky TV and many other streaming channels due to its age dating back to 2010.
An excellent marketing lesson all round.
And ultimately, what I would love you to leave me a comment about is, is there any marketing lessons that you’ve learnt, whether that’s from a Hollywood film, it’s a song, it’s a situation that is not traditional, mainstream marketing?
I’d love to hear your thoughts on it, and how that inspired you, and how it helped you move forward, whether that’s your idea, whether you feel similar about Inception, you think it’s a same type of impact.
Always here to help you start, grow, and thrive. Let me know how I can support your next big move.
