During a recent trip across Europe, I had the chance to reflect on a key element that drives both cities and businesses — the backbone.
In cities like Paris, where the River Seine runs through it, everything connects and flows from that central point. The same principle applies to your business.
Just as Paris' River Seine connects the city with its history, culture, and commerce, your business needs a backbone that connects everything — your strategy, products, team, and customers.
The Seine spans 777 kilometers and has 37 bridges, serving as a constant force that ties the city together.
For us, the backbone of Mike Midgley Executive is NXD (Non-Executive Director) linked with business and Go-To-Market strategy. It drives everything we do, from non-exec coaching and keynote speaking to our NXD Navigator program.
What about your business?
Expanding your business requires the right tools and strategies that align with your growth objectives. Scaling can be challenging, and finding adaptable solutions is crucial.
That’s why we’ve expanded our GTM RevOps toolkit to include HubSpot — a platform that not only enhances our ability to support small and medium-sized entrepreneurs but also allows us to provide robust solutions for larger and mid-market businesses.
Just as the River Seine connects Paris and flows through various sectors, your business backbone needs to be flexible enough to grow with your company. By leveraging tools like HubSpot, you can expand into new markets, streamline processes, and offer a seamless experience for your customers, all while supporting long-term growth.
No matter your business size, the right systems can help you scale efficiently and reach your growth objectives.
What’s Your Backbone?
Whether you're in the industrial, residential, B2B, or B2C sector, defining your core strength is key to your success.
Once you've identified your backbone, keep pushing to evolve. The business world changes fast, and success isn't about resting on your laurels.
Just as we've expanded from focusing on small businesses with Infusionsoft to now supporting larger businesses with HubSpot, once you've dominated one area, it’s time to move forward, adapting to new needs and leveraging new tools.
Engage Your Team in the Backbone Strategy
Building and refining your business backbone isn’t something you do alone — it’s a team effort.
Whether you're discussing your core strategy with your leadership team or getting feedback from frontline staff, collaboration is essential.
The knowledge, experience, and perspective of your entire team are crucial for ensuring that your backbone is strong and adaptable.
This approach is something we embrace through our NXD Navigator programs, and I encourage you to do the same in your business.
Get everyone involved in thinking about how to continuously strengthen and evolve your core.
As you reflect on your business backbone, I highly recommend reading So Good They Can’t Ignore You by Cal Newport. It’s a great resource for anyone looking to hone in on what truly drives success.
Just like cities thrive on strong rivers, your business thrives on a strong strategy. Keep refining your backbone, and the rest will follow.
Always here to help you start, grow, and thrive. Let me know how I can support your next big move.