Introduction
Greetings from Switzerland!
For those of you old enough to remember, there used to be a classic Carlsberg ad that went, "If Carlsberg did..." It could be about nightclubs, fish and chips, or any other experience you could imagine. Well, today, I want to put a spin on that concept. Picture this: If Carlsberg did Swiss service stations. Let me show you what I mean!
This service station is the most picturesque one I’ve ever visited, offering an experience that surpasses all expectations. The atmosphere, the quality of the food, and the level of service are simply outstanding. Inside, there’s even a fresh market where you can choose your ingredients—everything from fresh salads to local vegetables. You select your meal, and they cook it for you on the spot.
They offer a variety of meats, including beef, venison, and yes, even horse! While it’s not the cheapest option (we are in Switzerland, after all), the experience makes it worth every penny.
What’s Your Premium Product?
This leads me to a crucial question: What’s your premium product? Do you even have one?
Think about it. Your premium offering could be anything from faster service to higher quality. In the food market, when you walk into a typical service station, you might expect to find cold sandwiches or preheated meals. But here, they've elevated the game. They provide fresh, local produce and prepare it right in front of you.
Fish, salmon, beef, venison—you name it, they have it!
Are You in the Market?
This service station is a prime example of a unique value proposition. They’re not just serving standard fare; they’re offering a gourmet experience, and yes, there’s a premium price tag attached. But customers are willing to pay for that quality, as evidenced by the busy atmosphere.
So, what’s the challenge for you?
Think about how you can expand your product range to cater to your audience. Consider how you can transform a standard commodity—like a meal at a service station—into something extraordinary, like freshly cooked, high-quality food that stands out.
Imagine raising your service standards. Doing so can significantly attract more customers and elevate your brand’s reputation.
Conclusion
I apologize for my absence over the past few days; I’ve been traveling through the south of France and Italy. But here in Switzerland, the breathtaking scenery speaks for itself. We’ve just come down from the mountain tops, passed through the San Bernardino tunnel, and now we're greeted by an incredible lake.
As you think about your business strategy, remember two key points:
- Expand your product range to meet the needs of more than just your core audience.
- Transform standard offerings into fresh, high-quality experiences that truly differentiate your brand.
By enhancing your service and product quality, you’ll not only attract more customers but also create loyal advocates for your brand.
