Introduction
Today I want to explore the power of obsession, specifically, how it can shape your business and propel you toward growth.
Whether you see it in the people you admire or within yourself, obsession is a driving force behind success.
So, what’s your obsession?
What’s the thing that you’re completely consumed by that could take your business to the greater heights?
What Drives the Greats?
Let’s start by looking at some of the most successful entrepreneurs in history. What was their obsession?
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Steve Jobs was obsessed with perfection, the experience, design, feel, and quality of the products Apple delivered. He didn’t just want to make great products; he wanted to change the world with exceptional design and function.
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Bill Gates was obsessed with democratizing technology, ensuring that everyone, not just the privileged few, had access to personal computing.
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On a broader scale, Gandhi was obsessed with peace, while Hitler, though misguided, was obsessed with control and dominance. (This shows that obsession, while powerful, must be directed toward positive goals for it to yield positive results.)
So, I want you to think about your own obsession. In your business, what drives you?
What Are You Obsessed With?
- Are you obsessed with providing exceptional customer service?
- Are you obsessed with fine tuning the smallest details in your products or services?
- Are you obsessed with innovation and bringing out new, game-changing products?
Your obsession should connect to what you’re doing to lead the market and generate revenue. This obsession should fuel your success, not just for the sake of success, but as a meaningful part of your business journey.
Positive vs. Negative Obsession
Obsession can either propel you forward or hold you back. Let me share a personal experience:
Years ago, I partnered with someone who was obsessed with his title 'Managing Director' even though we were 50/50 partners.
His obsession with a title led him down a negative path, distracting from the true mission of our business.
There’s a great passage in Think and Grow Rich by Napoleon Hill about Sex Transmutation, where Hill argues that the energy from powerful emotions, like passion, can be redirected to fuel your business decisions and goals. It’s all about channeling that energy productively.
If your obsession is helping you grow your business, drive positive change, and inspire others, then you’re on the right track. But if your obsession is negative, like a need for control or validation - it may be worth stepping back and reassessing.
Take a Step Back and Reflect
Ask yourself:
Is your obsession helping you, your employees, and your business move forward? Or is it creating friction?
Even great figures in history, like Adolf Hitler, had their obsessions, but the negative impact of his actions speaks volumes. It’s a stark reminder that obsession, while powerful, needs to be channeled for good.
So, what’s your obsession?
- If it’s positive, I want to hear from you. Let me know how it’s driving you to make an impact in your industry and beyond.
- If it’s negative, reach out and share what you plan to do to change it. We all have the ability to turn destructive obsessions into powerful, positive energy that can drive success.
Conclusion
Obsession is one of the strongest forces in business, but it must be channeled correctly.
Whether your obsession is customer service, innovation, or something else, make sure it’s fueling growth, not distracting you from your true purpose. Let’s work together to harness your passion and create real, lasting impact.
Always here to help you start, grow, and thrive. Let me know how I can support your next big move.
