Let me hit you with a simple analogy:
You’ve just bought a brand-new car, shiny, powerful, full of potential. Would you pop the hood and pour dirty oil into the engine?
Of course not. That’d be madness. You’d ruin the performance from day one.
But that’s exactly what so many entrepreneurs do when it comes to their websites, brochures, email marketing, and sales materials. They invest in beautiful design, slick automation, shiny tools, and then pour in poorly written, misaligned, or outdated copy.
It’s dirty oil in a new engine.
Here’s the brutal truth: most founders and leaders underestimate the true power of copywriting.
You know your business better than anyone. That’s not in question.
But knowing your business and knowing how to communicate it clearly and persuasively to your audience - those are two very different things.
Copywriting isn’t just about sounding clever. It’s about creating connection. It’s storytelling with a commercial purpose. It’s the thread that ties your brand, offer, and customer together in a way that builds trust and compels action.
Yet time and time again, I see businesses pumping out content or building websites with copy that was either:
The result?
Sales teams left frustrated because they’re sending traffic to assets that just don’t land.
Here’s a simple challenge for you, and it’s one worth making time for:
When was the last time you sat down and reviewed the words across your business?
Not just the website homepage. I mean the full picture, your email nurture sequences, sales pages, product descriptions, LinkedIn content, outbound sequences, even the messaging your team uses on Zoom calls.
If your business has evolved in the past 6–12 months (and let’s face it, most have), then your copy might already be out of date. Maybe you’ve added new services. Maybe your positioning has shifted. Or maybe your ideal customer has changed and you haven’t adjusted how you speak to them.
Outdated copy creates friction. It confuses buyers. It slows down sales cycles. And worse, it makes your business look less credible.
Too many leaders treat copywriting like a last-mile task—a polish at the end of the project. But in reality, it’s foundational. If you want leads to convert, if you want to close sales faster, if you want to sound like the business you’re trying to become, then you need words that do the heavy lifting.
That’s why I challenge every founder, marketing lead, and sales director I work with to audit their messaging as often as they review their financials or product roadmap.
Copywriting is the voice of your brand. It’s what speaks when you’re not in the room.
If you’re starting to wonder whether your copy is helping or hurting your growth, I’d be happy to help.
I’ve got a network of specialist copywriters and messaging experts who can offer a free copy audit across your website, marketing materials, or sales assets.
No pushy pitch. Just honest feedback and actionable insights you can use, whether you work with us or not.
Ping me on LinkedIn or drop me a message via the site and I’ll connect you.
Let’s make sure the words powering your business are as clean and high-performance as the engine you’ve built behind the scenes.
Always here to help you start, grow, and thrive. Let me know how I can support your next big move.