Nearbound Sales, Partnerships & Social Selling 2.0
Welcome to the Force and Friction Podcast, your go-to show for the latest RevOps strategies, discussions, and interviews.
In today’s episode we are joined by Jill Rowley, from Stage 2 Capital.
Jill Rowley
Stage 2 Capital
Stage 2 Capital is a venture capital firm that invests in early stage B2B software companies and sits shoulder to shoulder with leadership teams to operationalize sustainable revenue growth and sales operations.
Backed by top go-to-market professionals from leading tech companies, Stage 2 Capital leverages its deep sales expertise to help entrepreneurs scale their businesses in addition to providing capital.
Watch the Episode:
Here are the core areas we discuss in today's episode:
The Power of Social Selling
Jill emphasizes the importance of social selling in today's digital landscape. She explains that leveraging social platforms like LinkedIn helps sales professionals build authentic relationships, establish trust, and engage prospects long before a sales pitch is made. This approach aligns with modern buyers who prefer to research and engage with brands on their own terms.
Partner Operations and the Nearbound Approach
Jill introduces the concept of nearbound sales, which focuses on maximizing the value of partnerships and networks. By working closely with strategic partners, companies can access new audiences, strengthen market presence, and create more personalized customer experiences. She explains how integrating partner operations with core business strategies can drive exponential growth.
Aligning Marketing and Sales Teams
Jill highlights the critical need for aligning marketing and sales teams to ensure a smooth customer journey. By breaking down silos and fostering collaboration between these departments, companies can enhance lead generation, improve communication, and ultimately drive revenue. This alignment ensures that both teams are working toward shared goals, benefiting the overall customer experience.
The Future of Revenue Operations
Jill touches on the evolution of Revenue Operations (RevOps) and how it has become essential for scaling businesses. She explains that by unifying operations across sales, marketing, and customer success, companies can achieve more predictable growth.
RevOps is no longer just a trend but a necessary function to ensure operational efficiency and a seamless customer journey.
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Your Host:
A little about me, the host the show. Please connect with me on LinkedIn I'd love to have you as part of our professional network
Mike Midgley runs a portfolio career, a dynamic hands on digital entrepreneur, founder of the Scrubbing Squad, NXD, strategist, public speaker, Winning by Design certified Revenue Architect and Host at The Force & Friction Podcast.
Mike has achieved multiple exits over a 30+ year career, raised Venture Capital and franchised his businesses 68 times.
